DIVAS WHO WIN
branding
DIVAS Who Win is a nonprofit organization dedicated to empowering women on their journey to reclaim their voices and pursue wellness, while supporting their path to independence free from substance use and other life-controlling issues. The organization uses the profits from their upscale thrift boutique to fund their community outreach programs.
Overview
The DIVAS brand does vital, life-changing work, helping women feel empowered as they navigate difficult journeys. To ensure that this impact reaches as many people as possible, the brand’s visual identity needs to be clear, cohesive, and adaptable across all platforms.
This rebrand concept focuses on transformation, freedom, and femininity. It symbolizes a Peer’s individual journey in the program, uplifted by the DIVAS Who Win community. This moodboard visually writes the story, focusing on anonymity and a brand that feels feminine and sophisticated.
Concept
