Shoney’s
campaign strategy & development, social media management, community engagement, content creation, trendspotting
If you ask anyone from the South, they know what Shoney’s is. This iconic American restaurant trusted us to revamp their social media presence, attracting a new audience while appealing to the nostalgia of this nearly 80 year-old brand.
Overview
Our team launched new campaigns promoting holiday feasts and limited-time offerings, while developing a new approach to community engagement as part of our strategy.
50%
NET AUDIENCE GROWTH
242%
INCREASE IN ORGANIC ENGAGEMENT
998K
ORGANIC VIEWS ON A SINGLE VIDEO
